Comments on: 4 Tips For Using Google URL Builder With Google Analytics

By: Ran

Ran — Wed, 24 Feb 2010 10:48:10 +0000

This type of information is available within Google Analytics or AdWords. The URL builder is really used for tagging traffic channels where reporting otherwise is very difficult.

By: Mark Scott

Mark Scott — Tue, 23 Feb 2010 21:51:49 +0000

If I’m tracking 150 key words, and need to know what’s happening with each. Do i need to build 150 different Ads, and build a unique URL for each?

Thanks

By: Ran

Ran — Fri, 19 Feb 2010 07:29:38 +0000

The URL builder is available here. Once the new URL is tagged and used, the traffic source will appear in your Google Analytics under the traffic sources tab.

By: Alex

Alex — Thu, 18 Feb 2010 23:23:57 +0000

Hi,

Where do I find the URL builder in Google Analytics?

By: Bradley Davis

Bradley Davis — Thu, 30 Jul 2009 04:31:08 +0000

Justin makes a good point re GA and internal linking.
Another concern I would have in tagging text links is search bots might interpret the link as artificial and therefore ignore the link, therefore harming your site hierarchy and wasting an opportunity to consolidate the subject of a page via the anchor text.

By: Ran

Ran — Mon, 20 Jul 2009 09:01:43 +0000

Hi Andrew,
If these urls are intended only for your off line campaigns, then surely anyone landing on these pages came from your off line activity and no further tagging is needed. So if a lead landed on your landing page, he or she could have only seen your off line ad and headed to the landing page directly. If on the other hand, you’re going to post these links on your site as well, event tracking will work better.

Other ways to track off line conversions (which can plug in to GA)

- Dedicated phone number for the campaign
- Redeem code designed only for the campaign

Hope this helps.

By: Andrew

Andrew — Sun, 19 Jul 2009 10:15:55 +0000

Hi Guys – what would you recommend for a campaign using an easy to remember URL in print
eg I might use http://www.mysite.com/offer and http://www.mysite.com/special and http://www.mysite.com/amazing with a redirect setup on the server to the actual landing page
– how about if I tag the redirect address in the webserver with analytics tags as above so I can see them all in Analystics Campaigns?
eg if http://www.mysite.com/offer is redirected to http://www.mysite.com/content/offerkeyword.html SHOULD I be redirecting it to http://www.mysite.com/content/offerkeyword.html?utm_source=OfflineAD&utm_medium=magazine&utm_campaign=widgets
Thanks for your feedback – Andrew

By: Ran

Ran — Fri, 10 Jul 2009 15:00:19 +0000

Justin,

Thanks for sharing your insights on this. I’ll update the post.

Regards,

Ran

By: Justin Cutroni

Justin Cutroni — Fri, 10 Jul 2009 14:48:57 +0000

Ran,

I would NOT recommend tagging internal links. This can cause major issues in Google Analytics. GA gets confused when you update the campaign cookie during a visit. If you need to track internal campaigns you should use event tracking or virtual pageviews, but NOT campaign tracking.

Best,

Justin