Having spent many Saturday mornings at my local Costco trying to find a bargain or two and save (well trying at least) especially on office supply for Conversion Counts, I often ask myself what if Costco UK started to sell online. Looking at some basic online figures it could be a force to deal with if Costco UK decided to venture online one day. Other than brand recognition which it already has, looking at its organic potential begs the question, what if?
Coscto.co.uk online potential:
1. Domain age – Costco.co.uk was first registered in 1998 and as well all know the engines value domain age
2. Using related:{site} – Performing related:costco.co.uk query shows that Google has already placed it at the same club as Asda.com, Tesco.com etc
3. Links to domain: There are couple thousands backlinks, spreading across multiple domains with some of quality .edu and .ac.uk TLDs
4. Trust and authority – Looking at the natural backlink profile of the site and the association which the engines will surely make with its US parent company trust and authority are likely to trickle through
5. Google PageRank – The homepage (with its many versions) has a high pagerank as you’d expect with just a few pages on the site which could be funneled
6. Traffic – Despite no e-commerce functionality the site seems to get 1500 to 2000 daily visitors
Can’t help wonder what if…